Dropdowns, multiple-choice, and Likert scales (rating scales) work well on mobile. Make sure each response option is clearly distinguishable and easy to select.Show users a summary of how their answers compare to others or provide a “thank you” message that outlines how their feedback will be used.
Personalize the Survey Experience
Segment Your Audience: Tailor questions based on the user’s profile or past interactions with your product or service. This makes the survey feel relevant and meaningful.
Address Users by Name: Personalizing invitations and reminders can increase the perceived value and relevance of the survey.
Ensure Surveys are Short and Focused
Limit Questions: Only ask essential questions, with the survey taking no more than 5-10 minutes to complete. Letting users know the approximate time beforehand builds trust and sets clear expectations.
Avoid Open-Ended Questions: While open-ended responses provide insight, they require more effort from users. Minimize these or make them optional.